Email marketing is an efficient and cost-effective marketing channel that you can utilize to communicate with current and potential customers. It is quick and promises to deliver to millions of customers located around and far from you. With about 69 percent of businesses using email marketing, it’s critical to invest in this technology or you’ll fall behind the competition. However, to create effective marketing campaigns, you need to find the right email marketing tools for your business.
There are a lot of different email marketing service providers that suit a different kind of needs. If you do a Google search for Email Marketing Services, you can be overwhelmed with the sheer amount that are available. While you have a lot of choices when it comes to choosing the best email marketing service, it can be a challenge to find the perfect service that suits your needs.
Email marketing needs vary based on your product or service, number of subscribers, and more. Your ideal software depends on your budget and experience creating, scheduling, and optimizing email marketing campaigns. The best email marketing software should, therefore, offer an accessible price point, features like analytics and segmentation, and reliable customer service.
To evaluate an email marketing service, we look into eight (8) main criteria of its service: ease of use, functionality, scalability, extensibility, automation, pricing, reporting and customer support.
Note – these “best” email marketing services are suited to different types of needs. What’s great for us might not be best for you. As a consumer, you will need to read our reviews and pick one that best fits your needs and budget.
First, lets check our side-by-side Comparison Chart of Best Email Marketing Service in the table below:
ActiveCampaign is a one-stop marketing solution that promises “marketing automation that listens and learns.” It combines the power of email marketing, marketing automation, and sales/CRM automation. Targeted towards small-to-midsize businesses, the software is designed to help organisations build their contact lists, create professional emails, manage campaigns, track customer behaviour and measure their marketing campaign performance.
- It’s list centric
- Slight learning curve for beginners (but nothing you can’t handle)
- No way to build landing pages
For Small businesses to medium-sized businesses, SaaS startups, small agencies, serious bloggers. It’s best suited for businesses who rely on sales to get more customers.
GetResponse is an email marketing software that allows you to grow your email list with beautiful emails and high-converting signup forms. With their intuitive modern and beautiful user interface, getting your email newsletter campaign up and running is easy, which make them highly popular. Aside from email marketing, GetResponse is bundled with many online marketing features that help you grow your business. For example, you can create and host webinars on your site, build beautiful landing pages to turn visitors into customers, and more.
- CRM functionality needs to be improved
- Improvement needs in the area of deliverability although they claim 99%
- The pricing structure is a bit confusing
A strong choice for marketers looking for a solid, versatile tool with the latest features. And startups and small businesses that want to have all aspects of email marketing handled in one place, by one tool/solution.
ConvertKit is a great email service provider for bloggers, writers, and publishers of any kind. They advertise their email marketing services by stating that they were created specifically for bloggers. It seeks to make email marketing easy to understand and use, no matter what your overall goals are. ConvertKit also makes email automation easy to understand for publishers. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey.
- Very limited A/B testing functionality
- Few customization options for forms and email templates
- Limited triggers for advanced email marketing automations
ConvertKit is most probably the right choice for the publishers such as bloggers, vloggers, podcaster etc.
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan. MailChimp is more than just an email marketing service provider. Besides email marketing, it comes with all the important features that let you convert your visitors into subscribers and customers.
- The platform lacks a workflow editor
- Limited email automation
- High-cost subscription plans
If you are looking to get started with a limited budget or just want the service that solves your email marketing dilemmas, then MailChimp is a service provider which is more than worthy to try.
SendinBlue is a powerful email service provider that wants to empower businesses to build better relationships through email marketing campaigns and automation. It’s both an email and SMS marketing software. It gives you the tools you need to promote your brand, while staying user-friendly and simple to use. What sets SendinBlue apart from their competition is that their pricing is based on the number of emails you send. They offer a free account with unlimited contacts, but you can send only 9000 emails per month.
- SendinBlue needs improvement in deliverabilty area
- The email builder is apparently a bit buggy sometimes
- Account setup is tedious
Businesses that want their email marketing solution to be able to grow with them. The pricing progression is clear and easy to follow. There also aren’t any huge jumps in pricing.
Drip is a powerful email marketing platform for eCommerce site owners, bloggers, and marketers who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
- A bit higher in price for an email marketing platform
- Limited choice of email templates to choose from
Drip is a good option if you want to create highly personalized and targeted email marketing campaigns, to help drive engagement. Ii is best for eCommerce websites and savvy internet marketers.
Aweber is one of the earliest players in the email marketing space. It is a popular name when it comes to email marketing and it is a great platform to help your site grow more with increased subscribers. Aweber provides an array of interaction management functions packed in a well-structured marketing story that simply takes you from lead generation to conversion with minimal effort.
- Lacks features such as advanced marketing automation
- The RSS to email does not work all the time properly
AWeber is good for small and medium size businesses, entrepreneurs, bloggers, freelancers and consultants, small-to-medium size tech companies and everything in between.