ConvertKit is focused to bloggers and publishers. It was built specifically for online creators like bloggers, podcasters, and YouTubers to deal with complex automated email workflows and robust tagging system

Its workflow builder is easier to use: it lets you visually map out your email sends and editing the emails in those flows seamlessly. Instead of clicking back and forth between editing your workflow and editing each email one-by-one, you can edit them all from one space: the workflow simply slides to the side when you edit an email and slides back out when you’re done.

ConvertKit’s tagging system is impressively robust and operates as its segmentation functionality. Instead of grouping your subscribers into multiple lists (where you’ll get double charged by most services), with ConvertKit, you have one list and many tags.

Increasing your conversion rate of visitors to customers is easy by offering an incentive to sign up for your mailing list. You can create a short guide or course as a giveaway because ConvertKit supports it. Instead of worrying about the number of forms you have on your website, make good use of multiple forms (GDPR compliant), each serving its own purpose by making customers out of the people who visit your website.

Even though ConvertKit is a very strong choice, it is not the best email marketing service for everyone. If you want beautiful, drag-and-drop email templates, ConvertKit doesn’t have them.

ConvertKit highly encourages text emails that create the feeling that you just opened Gmail and sent a note. So, it only comes pre-loaded with three email templates: text-only, classic, and modern. Text-only has no pictures; classic and modern have pictures. Classic uses a serif font; modern uses a non-serif font. There are no fancy email templates, no GIFs, no header images.



Automation triggers: Welcome, date-based, abandoned cart, order notifications, product retargeting, product recommendations, product follow-up, customer re-engagement, best customers, first purchase, promo codes

A/B testing: Available for headlines

Reporting: Automation, comparative, landing page, Facebook ads, Google ads

Landing pages: Unlimited free landing pages

Integrations: 91 ecommerce integrations including Crowdcast, Demio, Teachable, Shopify, Woocommerce, and Zapier


Support and Knowledge Base

ConvertKit offers its customers a 24/7 support. There’s no arguing the fact that growing a business through email marketing is tough. That’s why ConvertKit is available all the way to answer your questions — from the basics of building an email form to learning how to increase your subscriber base to learning advanced email marketing strategies. You can either get in touch with a customer support by sending an email or take advantage of the live chat or social media (active on Facebook and Twitter).

ConvertKit - Overview
  • Ease of use
  • Functionality
  • Scalability
  • Extensibility
  • Automation
  • Reporting
  • Pricing
  • Customer support


ConvertKit is most probably the right choice for the publishers such as bloggers, vloggers, podcaster etc.



  • Ease of use
  • Tag-based subscriber system
  • Can create dynamic emails with merge tags
  • Impressive workflow builder
  • Has a simple but effective visual automations builder
  • Alternative “rules” builder for basic automations
  • Ability to create various form types
  • Offers a landing page builder
  • Excellent support channels


  • Very limited A/B testing functionality
  • Few customization options for forms and email templates
  • Reporting data is limited
  • Limited triggers for advanced email marketing automations
  • No phone support

Apart from the email and live chat, ConvertKit also offers educational training materials, provides a lot of online resources and help documentation. The knowledge-base section consists of helpful articles that answer general questions.



Starts at $29 per month. Pricing is based on number of subscribers. All plans include visual workflow and unlimited emails.

0–1k subscribers 1k–3k subscribers 3k–5k subscribers Bigger list?
$29/month $49/month $79/month online calculator to calculate
Unlimited Emails Unlimited Emails Unlimited Emails Unlimited Emails


  • 0 – 1K Subscribers is $29 Monthly
  • 1K – 3K Subscribers Is $49 Monthly
  • 3K – 5KSubscriberss Is $79Monthly
  • If you have more, they will calculate it out for you

Just to add too on pricing, if you pay annually you will get a discount for doing this. They offer a 30-day refund policy. You can sign up for a free 14-day trial with ConvertKit to make sure it’s the email service provider for you.



ConvertKit is a powerful, yet easy to use email marketing platform that will grow with your business. Having said that it is a great email and marketing automation tool that has all the features that a serious blogger and business owner would need to help automate their business. With an unlimited amount of campaigns and lead forms that you can create and an easy to use interface, you can spend more time growing your business than worrying about how to make your email provider “work”. You can start a 14 day free trial (with no credit card required) to check out what ConvertKit looks like on the inside.