MailChimp is pretty famous for its great marketing, charming design aesthetic and a free plan. The software is relatively easy to use with easy navigation tools, a fast and simple editor, customization tool and a wide range of templates to choose from.

If you’re looking for a free or freemium product, Mailchimp is the place to start. While nearly all email marketing services allow you to test-drive their software for a month or two, MailChimp is one of only a few to offer free plans that never expire. Mailchimp is probably the biggest name in the freemium category. You get access to almost all of Mailchimp’s features without dropping in any credit card information.

It’s also an easy starting place for beginners. As you scroll and build your interactions, Mailchimp acts like a cheery, helpful workbook with with pro tips, best practices, and optimization advice waiting for you on every page.

There are a bucketload of integrations available for MailChimp, which could be due to the amount of active users they have. That, combined with relatively powerful tools (available on the higher tier plans) really do add up to a great tool.


Key Features

Automation triggers: Welcome, date-based, abandoned cart, order notifications, product retargeting, product recommendations, product follow-up, customer re-engagement, best customers, first purchase, promo codes

Landing pages: Unlimited free landing pages

Responsive design: All of the templates feature a responsive design that ensures the emails display properly on all devices, including smartphones and tablets.

Social media ads: You can create Facebook and Instagram ads

Reporting: Automation, comparative, landing page, Facebook ads, Google ads

Apps: Great mobile apps. Both for managing your campaigns and tracking your stats

Segmentation: Mailchimp comes with a bunch of pre-built segments you can use from the get-go: New / Active / Inactive subscribers, Potential / Recent / First-time / Repeat / Lapsed customers, Male / Female, Under 35 / Over 35. If you have a basic account, you can use up to five conditions to do simple list filtering, but not combine logic. You’ll need Pro ($199+ per month) to do that — then you’ll get access to complex and flexible list filtering with unlimited conditions.

A/B testing: You can test up to 3 variations (or if you go Pro, up to 8 multivariate combinations): subject lines, content, from names, and send times. There are lots of helpful notes throughout setup, like suggesting you send to 5,000 recipients per variant for significance — and right above that, noting how many recipients you currently have. This is the kind of easy-to-get-it-right support Mailchimp serves up throughout its platform.

Integrations: 185 integrations including Spotify, WooCommerce, Eventbrite, Zapier, Salesforce, and Big Cartel


Pro Version/ Added Features

  • Optimized for speed with test variations.
  • Track and target using eCommerce data.
  • Comparative Reports to help you analyze.
  • Mandrill API available for MailChimp users.
  • High Volume Supporter for sending a huge number of emails.
  • Flexible automation.
MailChimp - Overview
  • Ease of use
  • Functionality
  • Scalability
  • Extensibility
  • Automation
  • Reporting
  • Pricing
  • Customer support


If you are looking to get started with a limited budget or just want the service that solves your email marketing dilemmas, then MailChimp is a service provider which is more than worthy to try.



  • Clean and stupid simple drag and drop email editor
  • Email design is pretty professional and solid
  • Great integrations of apps
  • Thorough reporting: Basically everything you need to know, including clients, geo-tracking, social media and Google Analytics integration
  • Generous freemium plan: Most of the tools are available on their free plan, and you’re allowed 12,000 emails to 2,000 of your subscribers which isn’t a bad deal


  • The platform lacks a workflow editor which makes automation management a bit unwieldy
  • Limited email automation: Even though their autoresponders are solid, MailChimp disappoints when it comes to more advanced automation
  • Subscribers in multiple lists count multiple times for your monthly price
  • High-cost subscription plans: Although they offer a generous freemium plan, the prices get steep pretty quickly once you start needing to increase your email, or subscriber, numbers.

Support and Knowledge Base

MailChimp has an extensive support system that includes a responsive live chat (Monday – Friday 8am to 6pm Eastern Time), email support, thorough documentation, and active community groups via social media. Their online knowledge base is pretty extensive and will tell you everything you need to know to get started. Moreover, there is an across-the-board blog and knowledge base featuring content that answers the most common MailChimp-related questions.

MailChimp doesn’t provide phone support, and with the free plan, you’ll only have access to email support for 30 days; no live chat is available.



Free Growing Business Pro Marketer
Free of Cost $10/month $199/month
0-2kSubscribers 0-500 Subscribers over 500 Subscribers
12k emails per month Unlimited emails Unlimited emails
Pro features not available Pro features not available Pro features available


If you are still in the starting phase, we recommend you try out their free version before choosing to get a paid plan. The free plan enables you to send out as many as 12,000 emails every day to around 2,000 subscribers every month. If you exceed your subscribers to more than 2,000 or if you want to indulge in the pro features they provide then you can choose to switch to any of the paid plans that they provide.

Their pricing page features three different plans ranging from free to Growing Business of $10 per month and Pro Version of $199 per month.



MailChimp is very easy to use and it’s a great entry point for small businesses that are just getting started with email marketing. MailChimp is a very good tool with its ease of use and range of features, as well as their free plans. It is packed with amazing features that ensure effective email marketing. Keep in mind, though, that their subscription plans are relatively expensive compared to similar tools. If you’re an affiliate marketer, then no. Mailchimp is simply unfriendly to anyone who wants to make money as an affiliate, and they should be avoided at all costs. Besides affiliators, if you’re a business with specific needs, like powerful marketing automation, or advanced segmentation or use of your own tracking-domain, then you may need to look further afield for the correct one; but there really is a lot to like from MailChimp.